Interesting piece by the Financial Times in regards to BT's potential bidding or Premiership rights:
http://www.ft.com/cms/s/0/60a895d0-a...#axzz3QjC9RieH
"BT’s consumer arm gives away sports channels to subscribers yet needs to keep making a profit on fibre, to show that rivals can do the same. UBS estimated that BT’s current profit per fibre subscriber was £3 a month. Assuming BT retains its existing minority share of the rights at a 45 per cent increase, the margin would fall to just £1, UBS said. The broker’s base case was for Sky to retain a majority of the rights at a cost of £1.1bn a year."
Also interesting info in this piece if SKY fail to land the lions share:
http://www.proactiveinvestors.co.uk/...oup-17736.html
"Sky's share price performance has been weighed down by the prospect of a bidding war with BT, which has been flexing its muscles a lot of late, but UBS thinks BT could be constrained in the bidding. "We expect BT to be the main competitor to Sky in the auction, but believe it could be constrained in its bidding given the application of a 'margin squeeze' test by Ofcom that regulates BT's wholesale fibre offering and includes losses from BT Sport," the Swiss bank said. Should Sky lose the rights to broadcast the majority of the Premiership games earmarked for live broadcast, UBS reckons around 1.1mln subscribers would cancel their Sky Sports subscriptions, and half a million would quit Sky completely."