Quote:
Offering shopping vouchers worth a total of £400 to pregnant smokers makes them more likely to quit the habit, say researchers.
They have published the results of a trial involving 600 women from Glasgow in the British Medical Journal.
More than 20% of the women offered vouchers stopped smoking, compared with 9% given normal NHS support alone.
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http://www.bbc.co.uk/news/health-31003254
I can see some logic in incentivising good behaviour but the fact that the health of the babies they're carrying isn't sufficiently motivating for some people has always baffled me.