Quote:
Originally Posted by andy_m
I don't forget it, I just don't consider it to be anywhere close to the same thing.
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Television wise, The only revenue ITV has coming in, to make their programmes, is from advertising revenue and programme sales.
Likewise, the only revenue the BBC has coming in, to make their programmes, is from the license fee and programme sales.
Therefore, the advertising fees raised by ITV must roughly be equivalent to TV part of the fees raised by the licence fee for the BBC.
You have no choice but to pay the licence fee, and you have no choice but to pay the extra price added to your soap powder etc. to fund it's advertising.
Therefore, the license fee, and the money raised via advertising, (that you pay for) are the same thing. It's just that one is more obvious than the other.
I guess you could continually monitor
all the adds on ITV etc., list them and never buy one of those products!
