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Originally Posted by harry_hitch
Yep, I seem to recall Sky saying it is not about making money from Atlantic, its about subscriptions only. That being said if VM were to ever give Sky the money they want for it, we may well get it.
I guess the price Sky want is to help off-set any potential lost revenue from customers potenially leaving if someone else got Atlantic.
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I can't imagine customers leaving Sky for VM just because of one channel.
It is probably more to do with new customers choosing which provider to go with. Sky is using Atlantic as a selling point, rather than to keep customers from leaving.