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					Originally Posted by  muppetman11
					 
				 
				I doubt that's really an issue , Sky Atlantic exists in all Sky's European countries and only today they've announced content will be released simultaneously across all countries. 
			
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  Indeed, it's a non-issue. Sky has calculated how much advertising income & fees it would get from selling Sky Atlantic to its competitors at an affordable price to them v the revenue it will get from subscribers not defecting to its competitors and decided it is better to continue with its current policy.