[Ultimate.Conj]

Originally Posted by Anypermitedroute

For me Personally I dont mind it and dare I say like these temporary rebrands

Although I now have TIVO im still a traditional linear TV watcher so when Sky Movies have some themes I like to wacth them all group together and tell me what to watch rather than spending hour or so going through 1000 of choices. James Bond being for me a brilliant and enjoyable month.

When it comes to sport its good for grouping all on one channel and gives some casual users a focus point, for example we have superbowl coming up and no doubt skysports 3 will be renamed NFL as they are having a full week of build up and if you have a channel called NFL more people could be attracted to it; sky focuses it on one channel rather than accross a range and those who dont like can stay away from one channel.

Its like having a theme night in a pub, monday is pub quiz/darst night, tuesday pool, wedsnesday 2 for 1, some will like it, others not but a way of attracting established and new clientel

Horses for courses but for me I dont mind

I agree with you.
Sky do it so viewers know exactly where to go if they want to watch a Superhero, Bond or Alien film...the same with the Sports. Makes sense really, I also don't mind it...uh oh