Quote:
Originally Posted by Anypermitedroute
I fail to see how NowTV is as you describe a last ditch attempt; TV over Internet is very much the future and sky is using this as a method to ensure its presence in this new(ish) market in light of new competition against its traditional model. Now offers a new market audience who don't wish to take expensive contracts.
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Spot on.
And Now TV is probably attracting some VM TV customers who really want to see HBO content and are prepared to shell out a bit more money to watch it.
I can see no real advantage for Sky to add Atlantic to VM. Well, unless the upcoming Premiership bid leaves them strapped for cash
---------- Post added at 11:43 ---------- Previous post was at 11:38 ----------
Quote:
Originally Posted by Anypermitedroute
Now TV offers a new market audience who don't wish to take expensive contracts.
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And also for Cord Cutters who want to choose the TV content that they pay for, in a more selective way.