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Originally Posted by OLD BOY
I completely disagree. It is fairly well known I think that negotiations of this nature can take a long time to agree.
It seems to me that negotiations were well under way in the late summer of 2013, and Sky were trying to get VM to take a new channel (Sky Bravo). I think that it is a very likely possibility that VM decided to stand firm against taking that channel until there was an agreement on Sky Atlantic.
The launch of the Now Tv box I believe was a last ditch attempt by Sky to wrangle as many people as possible from potential subscribers before finally allowing VM to screen the channel, and it was necessary to wait until the end of the Christmas rush before conceding this.
Of course, no-one really knows, but my guess at what is happening here is legitimate. I think that using Sky Atlantic as the USP has just about been done to death now and Sky will welcome the additional advertising revenue that will result in the channel coming to VM.
I think that January will be a very interesting month, but as I said, let's wait and see.
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And I disagree with pretty much all that you said here
I fail to see how you have concluded that these negotiations take a long time, if any negotiation are even taken place, I don't think it well known because negotiations take as long or as short as possible depending on co operation of side. Based on official releases sky reckon they gave a "fair" price , VM thinks not (and neither does any other provider). In that scenario I reckon talks are had but certainly not involving SA.
I fail to see what this channel sky bravo anything to do with this; the missing HD channels that have arrived or about to arrive have demonstrated agreements can be made without SA let alone a mystery non existent channel that was Rumoured to be starting, I fail to see that's it's non agreement with VM would fail to launch, ITV encore can without VM why not this bravo
I fail to see how NowTV is as you describe a last ditch attempt; TV over Internet is very much the future and sky is using this as a method to ensure its presence in this new(ish) market in light of new competition against its traditional model. Now offers a new market audience who don't wish to take expensive contracts.
i give you the fact that no one knows, and maybe deals with missing HD might see a new light of co operation but unless advertisers or regulation force sky hand to ensure bigger coverage or HBO requires it they ain't going to budge soon on this