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Originally Posted by OLD BOY
I completely disagree. It is fairly well known I think that negotiations of this nature can take a long time to agree.
It seems to me that negotiations were well under way in the late summer of 2013, and Sky were trying to get VM to take a new channel (Sky Bravo). I think that it is a very likely possibility that VM decided to stand firm against taking that channel until there was an agreement on Sky Atlantic.
The launch of the Now Tv box I believe was a last ditch attempt by Sky to wrangle as many people as possible from potential subscribers before finally allowing VM to screen the channel, and it was necessary to wait until the end of the Christmas rush before conceding this.
Of course, no-one really knows, but my guess at what is happening here is legitimate. I think that using Sky Atlantic as the USP has just about been done to death now and Sky will welcome the additional advertising revenue that will result in the channel coming to VM.
I think that January will be a very interesting month, but as I said, let's wait and see.
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Of course SA on Now TV was a money spinner.
Yeah, negotiations can take a long time, but I am amazed you think it has taken a year and a half to agree on a fee. Plus, as I have said before, there is/was probably very little negotiating going on considering Sky want one fee and fee only. As I said before, if VM get a good deal, all the other suppliers will want the same deal and Sky will not let that happen.
January may well be interesting, but if SA launches, I think it will be down to the customer survey e-mails that were sent out a few months ago, not because of potential negotiations which started 18 months ago.
Either way, if VM get SA, the end will surely justify the means.

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---------- Post added at 20:07 ---------- Previous post was at 19:59 ----------
Quote:
Originally Posted by andy_m
It will be nothing. There's no need to soften the blow of price rises in February, because everybody will be used to the idea by then and since nothing was announced or rumoured around the time that this year's rises were announced I, personally, think it's fair to conclude that they aren't linked to anything other than the ongoing provision of current services.
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Fair enough Andy. There were numerous options given to us via the e-mail. I can't remember them all, the one that stood out the most for me was the possibility of Netflix being bundled in with XL.
I think some changes will be coming with the rises, purely through the wording of the first page of the survey, but I will not be disappointed or surprised if nothing materializes. Ultimately, every company has to stay profitable and cover their increases in costs first and foremost. If VM cant afford to add anything to the service, I, personally, would rather pay more to keep VM afloat than have VM waste money on SA.