Thread: General Coming Soon to Virgin TV (2014) Vol. 4
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Old 27-12-2014, 18:32   #875
OLD BOY
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Re: Coming Soon to Virgin TV (2014) Vol. 4
Quote:
Originally Posted by harry_hitch View Post
It may well come, but it will have nothing to do with those negotiations mentioned in that report. It will be due to the customer surveys sent out by e-mail to people (a couple of us on here received them) asking what customers wanted in return for a big price increase. Plus they would have had to cave into Sky's asking price too. If VM got Atlantic at a reduced price, all the other suppliers would want it at that price too.
I completely disagree. It is fairly well known I think that negotiations of this nature can take a long time to agree.

It seems to me that negotiations were well under way in the late summer of 2013, and Sky were trying to get VM to take a new channel (Sky Bravo). I think that it is a very likely possibility that VM decided to stand firm against taking that channel until there was an agreement on Sky Atlantic.

The launch of the Now Tv box I believe was a last ditch attempt by Sky to wrangle as many people as possible from potential subscribers before finally allowing VM to screen the channel, and it was necessary to wait until the end of the Christmas rush before conceding this.

Of course, no-one really knows, but my guess at what is happening here is legitimate. I think that using Sky Atlantic as the USP has just about been done to death now and Sky will welcome the additional advertising revenue that will result in the channel coming to VM.

I think that January will be a very interesting month, but as I said, let's wait and see.
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