[Superblade7]

I don't think quad-play bundles have really taken off yet as they've never really been sold correctly until recently. VM have always focussed on offering triple-play with a back seat given to a separate slightly cheaper mobile deal if you are a customer. Only recently have they started doing true quad-play by bundling a SIM in with the Big Bundles.

If VM (or other providers) sold a bundle of TV, BB, landline and mobile all in one then you may get much more interest, especially if you could then add additional discounted mobiles in for family members. Obviously the pricing would have to be right but I and probably many others would consider it if it made economic sense.

Obviously if VM were to be acquired by Vodafone, I would expect mobile to become as much of a selling point as the core triple-play and we may then see some true quad-play offers.

Interesting times ahead!