Thread: Will VM be short for Vodafone Media?
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Old 02-12-2014, 16:48   #36
1andrew1
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Re: Will VM be short for Vodafone Media?
Quote:
Originally Posted by Pierre View Post
Also, As I understand it - i may be wrong - Talk Talk TV is oneof the better TV products of it's type, and an instant customer base to start from. A tie up with Sky for content and it may stand a chance.
It's got a YouView receiver and a reasonable range of channels. The issue is that its customers are primarily value-driven customers whilst Vodafone's are service driven. Increase the cost of TalkTalk to be able to offer Vodafone standards of service and you lose TalkTalk's customers. Reduce Vodafone's prices to match TalkTalk's and you have to reduce service standards and you lose Vodafone's customers. Keeping the brands separate is an option though, a bit like BT and PlusNet.
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