[andy_m]

In response to passingbat and Old Boy, but in no particular order...

Status quo means " the existing state of affairs". The existing state of affairs is that streaming services exist. Using them is hardly a " way around the problem" either.

And since you haven't done the sort of extensive market research that Sky, Virgin, Netflix et al have, I don't see how you can so confidently say that your view is that of "most people".

I'd also question your use of the word "needs", because you mean "wants", and we can't always have what we want, but I reckon you probably have enough of what you need.

We also have the highest quality free to air programming of anywhere in the World, imo.

I'm sorry that you begrudge paying premium prices for premium content, but I've had half price Sky Sports for the last 6 months because differentiation works for the consumer.