Quote:
Originally Posted by OLD BOY
Why should you have to choose between the services when by selecting either major platform you lose out on exclusive programming that you want to see and can only access by choosing both (and paying more for the pleasure)?
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I haven't got to do that. If I want all the content I go with Sky and stop paying Virgin. As a result Virgin have to work a bit harder to keep me, which is to my advantage.
The status quo works for an awful lot of people. Your idea of every platform being able to offer all the content would bring lots of unintended consequences that would be to the detriment of the consumer. You've only got to look at the energy industry to see how a small group of companies offering exactly the same product as the other simply hasn't resulted in lower prices or better service. It creates an environment ripe for collusion and price fixing which will ultimately require the kind of government intervention you advocate now. Only now, after a year or two of taking a kicking, are we starting to see them innovate and differentiate in the way that Sky and Virgin have been doing for years.
I don't see the status quo as antiquated, rather I see your position as a backwards step. A strong cable company offering real choice is vital for keeping Sky straight. And vice versa.