Happened last month but didn't see it mentioned anywhere until coming across it just now.
Quote:
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Campaign for cable company’s ‘Big Kahuna Bundle’ used clip from rival’s sport channel and made other misleading claims
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Quote:
A Virgin Media TV ad featuring David Tennant has been banned after rival BSkyB complained about the use of a Sky Sports football clip.
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Virgin Media’s ad pushed its “quad play” package of products – including TV, superfast broadband, mobile and landline – claiming it was significantly cheaper than a comparable bundle from BSkyB.
In the ad Tennant was seen with a large wall-mounted TV screen behind him that showed a football match on Sky Sports.
BSkyB complained to the Advertising Standards Authority that the TV ad misleadingly implied that Sky Sports was included in the £30-a-month price Virgin Media advertised.
A member of the public also complained that the ad misleadingly implied line rental was included.
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Rest of the story @ The Guardian
Very unusual for VM to have an advert banned for being misleading...oh wait...no it's not