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Old 09-11-2014, 19:40   #1
Qtx
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Join Date: May 2012
Location: Probably outside the M25
Services: Sky Fibre Unlimited 40/10
Posts: 3,473
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Virgin Media’s Advert banned (David Tennant + Big Kahuna)

Happened last month but didn't see it mentioned anywhere until coming across it just now.

Quote:
Campaign for cable company’s ‘Big Kahuna Bundle’ used clip from rival’s sport channel and made other misleading claims
Quote:
A Virgin Media TV ad featuring David Tennant has been banned after rival BSkyB complained about the use of a Sky Sports football clip.

<snip>

Virgin Media’s ad pushed its “quad play” package of products – including TV, superfast broadband, mobile and landline – claiming it was significantly cheaper than a comparable bundle from BSkyB.

In the ad Tennant was seen with a large wall-mounted TV screen behind him that showed a football match on Sky Sports.

BSkyB complained to the Advertising Standards Authority that the TV ad misleadingly implied that Sky Sports was included in the £30-a-month price Virgin Media advertised.

A member of the public also complained that the ad misleadingly implied line rental was included.
Rest of the story @ The Guardian

Very unusual for VM to have an advert banned for being misleading...oh wait...no it's not
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