Quote:
Originally Posted by steveh
If you were HBO, would you prefer a) guaranteed income over 7 years from a single company who handle everything for you in a particular territory and are paying a premium for exclusivity or b) implementing IPTV technology, billing systems, customer support, marketing and everything else needed to go it alone?
Maybe also worth pointing out that HBO Nordic is in partnership with and delivered by a local company with extensive pay TV experience in that market.
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Just seen this post, Steve. I guess that the reason that b) in this country might be more attractive to HBO is that it will be able to reach more of its audience and reduce piracy by making its programmes available to all those who want to subscribe.
HBO must be reducing its ability to make money by putting all its eggs in Sky's basket.