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Originally Posted by RichardCoulter
Maybe these new dramas are what would have aired on ITV and are now being premiered on Encore? ITV viewers still get to see them after those who have paid a premium to see them a little earlier.
This way, ITV get the extra revenue from Sky, without it costing them any extra.
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There's too many unanswered questions at the moment. If the premier is only a week before the main channel, I don't think the subscription status of the channel would be viable. Similarly, unless there's significantly more than 12 original episodes a year, I think there will be a problem justifying the subscription status in the long term.
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Originally Posted by heavyside
Isn't the whole point of ITV Encore explained by the name? Or is there some strange new definition of 'encore' that I don't know?
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It doesn't really mean "repeat". The meaning is "again" in the sense of wanting to see more of the content. So the channel name is supposed to give a sense of compelling content the viewer will want to see more of. Whether that is overly optimistic, or not, remains to be seen...