Quote:
Originally Posted by OLD BOY
I would expect ITV1 to show new dramas as well though, and air the ITV Encore repeats on days which do not tend to get the audience, particularly Saturday evenings.
If BBC did the same and put on a premier channel, it would never have to show those dreaded summer repeats ever again! Incidentally, this could be a deal to address the forthcoming reduction of the licence fee.
If ITV Encore is to be regarded as a premium channel for ITV, then the arrangement described by Richard will not achieve that. I would not be too bothered if we did not get ITV Encore at all if that's how it would work. I always watch programmes after the event anyway.
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Funnily enough, I had thought that myself. The BBC could raise revenue by letting subscribers see new material before it's planned air date. This way, licence fee payers not subscribing to the premium service couldn't complain that their programmes were being delayed.
I think that any dramas that originally aired on Encore, but new to ITV, will be aired at the usual peak times.
What do you mean by a planned reduction in the TV licence
Quote:
Originally Posted by jj20x
At the moment, with a format based on repeats, it's certainly not a "must-have" channel. I'd be amazed if ITV has managed to sell this channel as a premium product to Sky on the basis of 7 days exclusivity. Especially considering that the article suggests that there will be only 2 commissions in the first year, both to be limited to only 6 parts.
On the basis of what ITV is offering, I can't see the set up costs being that much. Similarly I wouldn't expect the price to Sky or VM to be astronomical. After playing catch-up in the game of acquiring channels last year, VM is now in danger of losing ground again.
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A delay of only 1 week would probably give the channel no significant value at all. Which didn't seem to be what ITV had in mind in their 5 year plan.
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As it stands, perhaps. Going forward, we don't know how many new commissions ITV have planned for Encore or how popular they will be with potential viewers. In the unlikely event that it commissions material of a similar quality to Sky Atlantic, the demand will be there. If the commissions are sufficiently popular and exclusive, ITV Encore may become a mainstream channel. VM shouldn't really have mainstream channels missing from its line-up. At the moment, ITV Encore isn't mainstream but VM should closely monitor this channel and make sure that they offer the channel before it becomes a "must-have".
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Maybe these new dramas are what would have aired on ITV and are now being premiered on Encore? ITV viewers still get to see them after those who have paid a premium to see them a little earlier.
This way, ITV get the extra revenue from Sky, without it costing them any extra.