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Originally Posted by jj20x
That suggests that Sky is actively seeking out partners and VM have their nets set out downstream, only catching what Sky doesn't want to keep for itself. Perhaps a more pro-active approach and better communication with channel suppliers would encourage such channels to be made available from the start. Maybe it is time to set the nets upstream...
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It's pretty hard to conclude anything from one deal in isolation. Sky and VM have finite resources and can't pursue every opportunity so it could well be that they're adopting different strategies with VM extending its network in NE England and E London and Sky setting up exclusive channel deals. On paper, Sky would probably be able to justify an absolute bigger spend for an exclusive channel as it has nearly three times the TV subscribers that VM has whilst VM will get more customers by extending its network in areas where the competition is weak.