Quote:
Originally Posted by 1andrew1
VM does not really get much of a say in the matter. It's not that it's not prepared to pay ITV's asking price but it's because Sky has signed an exclusive deal for ITV Encore for a set period of time with ITV, rumoured to be 18 months.
|
That suggests that Sky is actively seeking out partners and VM have their nets set out downstream, only catching what Sky doesn't want to keep for itself. Perhaps a more pro-active approach and better communication with channel suppliers would encourage such channels to be made available from the start. Maybe it is time to set the nets upstream...