Thread: General Coming Soon to Virgin TV (2014) Vol. 4
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Old 21-10-2014, 14:23   #215
OLD BOY
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Re: Coming Soon to Virgin TV (2014) Vol. 4
Quote:
Originally Posted by 1andrew1 View Post
I think ITV could get away with drama being aired a week or so before showing on ITV but if shown six months afterwards then ITV could be in danger of appearing to look like a slightly newer ITV3.
I would expect ITV1 to show new dramas as well though, and air the ITV Encore repeats on days which do not tend to get the audience, particularly Saturday evenings.

If BBC did the same and put on a premier channel, it would never have to show those dreaded summer repeats ever again! Incidentally, this could be a deal to address the forthcoming reduction of the licence fee.

If ITV Encore is to be regarded as a premium channel for ITV, then the arrangement described by Richard will not achieve that. I would not be too bothered if we did not get ITV Encore at all if that's how it would work. I always watch programmes after the event anyway.
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