Quote:
Originally Posted by muppetman11
Going into the next premier league auction Sky's only real advantage is customer data in my opinion.
Sky knows how many subscribers both wholesale and on its own platform it has these customers are all paying customers , whilst BT also has similar data it can't be as certain how many will continue to subscribe once its channel becomes chargeable.
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Sky also benefits from:
- consumer inertia - ie some customers won't cancel subscriptions or replace with BT Sport for some time even if Sky gets inferior Premier League rights.
- a great array of other sports rights so that winning the most Premier League rights is not necessarily so crucial for it as for BT.
- people used to paying for the service, unlike BT Sport where most get it as part of their broadband deal.