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Originally Posted by denphone
l don't think there is any doubt that with some rights Sky gets preferential treatment Andrew.
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Regarding international cricket rights, because a News Corp subsidiary (Star TV) won global rights Sky certainly got preferrential treatment! Media Boy is totally correct but we all thought he was talking about football!
But regarding the Premier League, as that Telegraph article states it's all blind bids and Sky gets no special treatment. The situation was:
Round 1: BT won one package, Sky won one package. This was because their bids were not close to anyone else's. However, the remaining five packages were too close to call and they were invited to re-bid. It is possible that ESPN was invited to rebid too.
Round 2: BT won one package, Sky won four packages.
This is taken from the authoritative source
Sporting Intelligence
Quote:
Sporting Intelligence
How did the Premier League sell the rights for 2013-16?
By auction. Anyone could bid and Sportingintelligence sources have confirmed that at least three major companies did: Sky, BT and ESPN.
There were seven packages of rights available and sealed bids were submitted in a highly regulated process.
After one round of bidding, BT had won one package and Sky had won one. This means there was ‘clear water’ in the bids for those.
In the second round of bidding, Sky upped their offers to move clear in four other packages, while BT secured a second package.
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Full article here.