Thread: General Coming Soon to Virgin TV (2014) Vol. 4
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Old 13-10-2014, 17:59   #123
1andrew1
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Re: Coming Soon to Virgin TV (2014) Vol. 4
Quote:
Originally Posted by leathertrousers2 View Post
I am completely bemused at how someone at ITV could possibly think that making a channel Sky only exclusive is a good money move if you cut off audience numbers with different demographics of tv receiving equipment.
Are you talking about ITV Encore? ITV plc has several revenue streams including advertising, sponsorship, product placement and payment from TV platforms like VM and Sky. If Sky is prepared to pay enough to make up for the loss of revenue from the other sources and a bit more then ITV will do this as it maximises its profits. I would be bemused if they didn't.
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