Thread: General ESPN, BT, Euro, Premier and Sky Sports news
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Old 12-10-2014, 19:55   #5039
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Re: ESPN, BT, Euro, Premier and Sky Sports news
Quote:
Originally Posted by 1andrew1 View Post
I think it would have been hard for BT to win. The global were successfully renewed globally by News Corporation's Star Sports subsidiaries. According to Sky Sports' press release "STAR has been awarded the global rights from the ICC and Sky Sports has an exclusive arrangement with STAR for broadcast in UK and Ireland."
http://www1.skysports.com/cricket/ne...tional-cricket

---------- Post added at 19:34 ---------- Previous post was at 19:28 ----------

No broadcaster has preferred bidder rights. If the bids are close, the Premier League may at its discretion invite all parties to re-bid. This is what happened in the last round of bids.
It is quite conceivable that BT may now bid more keenly on Premier League rights now that recent key rights have been retained by Sky. Put another way, the Premier League rights will be worth more to BT than Sky.
I put "preferred bidder" in speech marks because I'm aware that they were unofficially so. Nonetheless, they were invited to increase their bid to beat off BT, who were not then invited to do the same. It's clear that they were the Premier League's preferred partner.
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