[andy_m]

Originally Posted by muppetman11

I dare say they have and I'm sure they'll go all out to capture more Premier league football however in my opinion their channels are very thinly spread with decent sporting content.

Maybe Sky have secured these and many other rights to make their channels still have appeal should they not gain as many Premier League matches at the next rights auction.

I think La Liga aside they have a much better portfolio of European Leagues, and MLS is a smart move given their ESPN branding, but I've always said that their Premier League package doesn't amount to much and I can't honestly see how they'll improve it. Their coverage really isn't as good as Sky and the Premier League have got to consider brand associations when the next rights package comes up. Sky's "preferred bidder" status got them the opportunity to bid again after they'd been beaten by BT in the last round and, given whatv they've done with the meagre rights they did win I've absolutely no reason to think that will change. The only obstacle to Sky getting the best rights packages again, imo, will be whether or not they (Sky) draw a line in terms of how much they're prepared to pay for them.