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Originally Posted by gizuk
No, the DPA is about releasing personal, identifiable information.
Talking about an offer doesn't need protection.
I can understand the company wanting to make sure they are talking to the correct person, but wrapping it up in the "DPA" label is like blaming everything on that evil Europe.
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Sorry, my error in my reply.
But what is 'personal information' can still be fairly wide:
http://ico.org.uk/for_organisations/...nce_guide.ashx
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Does the data ‘relate to’ the identifiable living individual, whether in personal or family life, business or profession?
Yes The data is ‘personal data’ for the purposes of the DPA
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Is the data used, or is it to be used, to inform or influence actions or decisions affecting an identifiable individual?
Yes The data is ‘personal data’ for the purposes of the DPA.
Informing or influencing decisions - Example: Data about an individual’s phone or electricity account clearly determines what the
individual will be charged.
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So to me unless the offer has no direct connection to the existing account e.g. 'pay this standard price for Sky Sports that everyone can get' then it's a personal offer e.g. 'we're offering you Talk Unlimited because we can see your call usage is high' and would be considered 'related to' or 'used to inform or influence actions of' an identifiable individual.