BT testing the water for new price point of BT Sports?
http://advanced-television.com/2014/...tive-pressure/
“One of the most interesting price moves in recent months has been BT’s increase in the price of Sky Sports to £21 from £15.50. This does now include Sky Sports 5, but essentially this is the same content as was previously on Sky Sports 1 and 2. To us, this suggests: 1) the BT base currently taking Sky Sports (small) may now be more loyal to BT Sport, thus reducing the churn risk, 2) BT is now also likely paying Sky more on a retail-minus basis; and 3) BT may be testing the higher pricing points ahead of its own bidding for Premier League rights.”