Quote:
Originally Posted by RichardCoulter
My reasoning for viewing London as a testbed for the other local TV stations was that it has a high density of population and would be attractive to advertisers.
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Yes, I totally agree with you on both these points.
Quote:
Originally Posted by RichardCoulter
Why do you think that London cannot be compared to the rest of the UK?
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I think London is far more transient, it has a younger population and more ethnic diversity (eg 500,000 French) than any other city in the UK. Appealing to this type of diverse audience is very hard.
To illustrate the difference, when England exited the World Cup, viewing in pubs declined nationally in England except London, due to the internationalisation of the city.
What I also feel is that the whole success or failure of local TV cannot be judged by one TV station in London. London Live's low viewing figures could be due to one or all of:
i) Local TV does not work in London or anywhere else in the UK.
ii) Local TV does not work in London due to London's unique characteristics.
iii) Local TV does not work in London due to the wrong decisions taken by London Live in terms of programming.