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Old 22-09-2014, 16:41   #9
johnathome
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Re: Inbound retentions vs Outbound retentions

Quote:
Originally Posted by bubblegun View Post
If the market is "maturing" and they are copying the same business model as Sky (where they are chasing customer numbers rather than worrying about margins from those particular customers) then yes inbound offers will be poorer than what outbound will offer.

The people who want to come back will come back.

The ones looking for the best offer will come back on cheaper offers.

They will mailshot a pretty good offer and they will have some wiggle room on improving those offers.

Then the people who never call will then get better offers but only on the outbound calls. "Point of Call" Specials!
I guess i'll find out when my contract is up and i ring to cancel TV and phone.

It just galls me that i pay £16 for a phone line and all i get is sales calls that i'm not interested in. My parents were the only people to use the LL number but as i never answered even they phone my mobile now and i ring them straight back.

It'd have to be an unprecedented offer to keep me and i can't see that happening.
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