Cable Forum - View Single Post - TiVo Inbound retentions vs Outbound retentions

bubblegun · 22-09-2014, 01:56

If the market is "maturing" and they are copying the same business model as Sky (where they are chasing customer numbers rather than worrying about margins from those particular customers) then yes inbound offers will be poorer than what outbound will offer.

The people who want to come back will come back.

The ones looking for the best offer will come back on cheaper offers.

They will mailshot a pretty good offer and they will have some wiggle room on improving those offers.

Then the people who never call will then get better offers but only on the outbound calls. "Point of Call" Specials!

22-09-2014, 01:56	#8
bubblegun cf.addict Join Date: Jan 2008 Location: Earth Services: Virgin TV 360 Virgin 500Mb FTTP -AX86+AC86U AIMesh - O2 Mobile Posts: 421	Re: Inbound retentions vs Outbound retentions If the market is "maturing" and they are copying the same business model as Sky (where they are chasing customer numbers rather than worrying about margins from those particular customers) then yes inbound offers will be poorer than what outbound will offer. The people who want to come back will come back. The ones looking for the best offer will come back on cheaper offers. They will mailshot a pretty good offer and they will have some wiggle room on improving those offers. Then the people who never call will then get better offers but only on the outbound calls. "Point of Call" Specials!