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Re: Coming Soon to Virgin TV (2014) Vol. 3
I can see BT launch a BT SPORT 3 in addition to the current line up, purely based on the sheer amount of extra rights they have signed up since launch and to look more competitive to sky sports.
The VM deal was a 3 year deal and we'll certainly get our coverage for the first season of Champions & Europa League. A deal is a deal after all, plus ... UEFA has a bit of an issue with BT taking this it off terrestrial and BT have guaranteed that all British clubs featuring in the CL and EL will feature at some point on FTA, plus selected key games including the final. It will be interesting to see how they do this, perhaps a special flagship Channel like Sky1 but FTA (they were interested in buying FIVE after all). However the important thing is BT need to ensure the ratings are good to convince UEFA. So BT need to keep VM sweet, at least for year one.
For 2016/7 onwards the key factor will be the outcome of the next Premier League TV rights auction. City analysts have been basing forecasts on BT picking up 50% or more. If that happens then all bets are off!
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