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Originally Posted by muppetman11
Maybe an improved working relationship ?
Sky wouldn't have been allowed to purchase 100% of ITV anyway would they ? Maybe they didn't see value in their stake.
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Don't forget that Sky were told they had to reduce their holdings in ITV. Given this, any strategy they may have had for taking over ITV was dead in the water.
Accordingly, there was little point in Sky holding on to the shares.