Thread: Liberty global may take over itv
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Old 31-08-2014, 13:26   #7
OLD BOY
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Re: Liberty global may take over itv
Quote:
Originally Posted by muppetman11 View Post
Why would Sky want to be at the forefront of FTA TV ?

When its a pay TV platform with pay TV channels , its whole business model is built around people paying subscriptions not FTA.
Yes, MM but owning a free to air channel provides a good showcase for the other subscription channels owned by the company. It can be used cleverly to draw attention to popular programmes on the other channels, thereby driving up subscriptions.
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