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The sugar daddy is the reason financial fair play has been brought in. Neither manchester city nor Chelsea , PSG are run as a business. If their owners decided to sell on and the new owner was not to put any of their own money into the clubs they would go into administration. A debt is only a problem if it can't be serviced. Manchester United as much as it's draining the club of finances can afford to service debts and finance players and pay wages through the actual turnover of the club , it's just a testament to how a world wide brand brings in the finances. There are two world wide branded clubs in the premier league at present and will probably be joined by more in the coming years.