Quote:
Originally Posted by BenMcr
The V box platform that runs all the V, V HD and V+ HD boxes is based on technology that is anywhere up to 14 years old (if not more). As with all technology, there was always going to come to point where it's limitations were reached.
The same happened with analogue cable (and satellite). There was a point where nan upgrade to digital services was required.
TiVo has been available since December 2010 and over half of Virgin Media's TV customers now have it.
To swap from a V+ HD box to a 500GB TiVo costs a one off £20 for self install delivery, and possibly up to an extra £5 a month depending on your current bundle.
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The V+ technology was years old when VM started using it.
Across all industries, migrating customers from old to new technology usually takes this form in my experience:
- Exclusively introduce extra services on the new technology at no extra cost over and above what it costs to obtain the new service.
- Start running down the old service by taking away bits of it's functionality (by necessity or otherwise).
- Introduce offers to incentivise customers to change over.
- Start to remove large chunks of what is available on the old technology.
- If all the above hasn't worked, send them a letter stating that their service will cease on a given date and emphasise the offers available to change over.
- Repeat the last action a few times in the run up to the closure of the service.
- Close the service to the few remaining customers on the due date.
It looks to me that the next stage for VM will be stage four.