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Originally Posted by harry_hitch
An intersting read, thanks Gavin D.
I have a couple of thoughts about this article
Perhaps BT have decided that the PL rights will be too expensive this time round. A chain is only as strong as it weakest links and perhaps BT have realized its best, and cheapest, chance of breaking Sky's proverbial chain is to take away lots smaller rights and de-vaule Sky's offering.
Either that or BT are trying to get Sky to pony up large sums of cash before the PL auction meaning that BT can go higher than Sky this time around.
Personally I hope BT can nab the cricket rights, not overly fussed about the football.
Like Den says though, I can't imagine Sky rolling over and losing its main rights anytime soon. It is going to be interesting to see how much money Sky can and will spend before admitting defeat in the future with either sports or BB. I can see BT being in this for a long, long time.
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The premier league rights would be a big loss for Sky should BT win more packages this time around however I feel its customers would still gain the option to subscribe to BT Sport via the platform anyway.
The Sky platform is the largest pay TV platform in the country whoever wins the rights would have to use it to monetise the content.