Thread: General ESPN, BT, Euro, Premier and Sky Sports news
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Old 13-08-2014, 12:56   #4884
OLD BOY
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Re: ESPN, BT, Euro, Premier and Sky Sports news
Quote:
Originally Posted by Dave42 View Post
what you forget OB is sky are nearly 2 billion ahead on last bids sky gonna up bid big time to make sure they win they know they cant afford to lose football of customers will leave big time so BT got to bid over 2 billion more than sky to have a chance of winning
I haven't forgotten, Dave, and I know how much retaining the Premiership football rights means to Sky. But BT seem to be pretty determined themselves, and in this scenario it must surely be down to a mix of how desperate each party is and how much they have to spend. I don't think we should underestimate BT.
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