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Originally Posted by muppetman11
Whilst the DTH customers are clearly more lucrative it's worth remembering all those taking Now TV pay subs ranging from £4.99 - £13.98 , at the recent Q4 results it was announced one in five now take both the entertainment pass and the movies pass at a current cost of £13.98. Most of the other platforms BT , Talk Talk and VM now offer low cost tv packs and include them in their subscriber figures.
I believe Now TV are also looking to increase subs , this was delayed due to the recent issues with the service , for a time Now TV sold bundles with BB/Fibre and telephone.
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Yes, it's an excellent move to continue driving revenue when competition across all platforms are increasing. The challenge is how do they drive potential customers to take their broadband offering as well?