Cable Forum - View Single Post - Virgin Media to expand network by 100,000 homes in East London

Bircho · 06-08-2014, 20:52

Many years ago when I worked for one of the companies that later became Telewest and then Virgin, we hit over 70% take up on some streets when we first hit them. Had a lot of churn, though and also alot of none payers - shall we just say the areas we went into were high in take up but did not stack high on the credit rating scale. We did used to take deposits in advance but it still involved cutting them off!

It took around 12 months after opening a new area before we had around 40-45% of addresses active.

What we did find is that when we went into the "better" areas, we had less initial take up but churn was considerably less.

06-08-2014, 20:52	#15
Bircho Inactive Join Date: Oct 2013 Posts: 124	Re: Virgin Media to expand network by 100,000 homes in East London Many years ago when I worked for one of the companies that later became Telewest and then Virgin, we hit over 70% take up on some streets when we first hit them. Had a lot of churn, though and also alot of none payers - shall we just say the areas we went into were high in take up but did not stack high on the credit rating scale. We did used to take deposits in advance but it still involved cutting them off! It took around 12 months after opening a new area before we had around 40-45% of addresses active. What we did find is that when we went into the "better" areas, we had less initial take up but churn was considerably less.