I'd had an Apple voucher for ages that I finally cashed in the other day and bought the standard iPhone/iPod earphones.
I'd been using
these Sony earphones for ages as they had the full compatibility functional in-line remote and the sound was really good but any vibration or knocks against the cable (such as when I was out on a run) could be heard through the sound.
As the voucher was for 25 and the standard earphones are 24.99 I figured I had nothing to lose and to be honest I can't fault the sound. As I only tend to music from my iPhone when running I'm not all that interested in full frequency reach, just the ability to hear my tunes really well when I'm on the road and they do exactly that.
I can't see Apple widely supplying iPods and iPhones with anything other than these basic units and to be honest I don't see that as much of a bad thing. If people want upper or top-end can they can pay the extra for them - as I'm sure they'll have to when Apple officially launch Beats as their own.