Quote:
Originally Posted by denphone
Linear TV channels will still be alive and well in 10 years time in my opinion.
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Agreed Den and the facts stack up... (Source: Broadcast Magazine)
Viewers watched an average of 98.5% of TV via a television set in 2013, down 0.3% from the previous year, according to research from commercial TV body Thinkbox.
Total daily viewing of linear TV in the UK was pegged at an average of 3 hours 55 minutes per person in 2013, according to the Barb-backed study, around nine minutes less than in 2012. The slight dip has been caused by the lack of significant sporting events over the previous 12 months.
Viewers watched an average of 3 minutes 30 seconds of the broadcasters’ VoD services per day via tablets, mobiles and laptops – equivalent to three 30-minute shows each month. Accounting for 1.5% of overall viewing, this was slightly up from the 3 minutes per day (1%) average recorded in 2012.
Just under 89% of linear TV was watched live, rather than time-shifted, compared to 90% the previous year. In the estimated 60% of homes which have TV recorders this figure was pegged at 83.6%, down from 84.4% in 2012.
Thinkbox claimed that the average viewers watched 47 ads per day at normal speed, up 1.6% from 2012.
Chief executive Lindsey Clay said that the research showed that viewing via the primary TV set was holding up well.