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Old 23-07-2014, 23:11   #837
1andrew1
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Re: Coming Soon to Virgin TV (2014) Vol. 3

Quote:
Originally Posted by vincerooney View Post
Why are itv launching two more channels then the quality of itv 2-4 is so poor.
Apparently ITV Be is at the request of advertisers whilost ITV Encore is designed to tap another revenue stream - subscription TV. Short answer is that by launching these channels, ITV will make more money than by not launching them.
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