[colin25]

Originally Posted by harry_hitch

That's very well written and its nice to see such a clear answer regarding the sports channels, rather than the usual rants.

The only reason prices are going up though, is because Sky will not lower their prices even though they lost the Champions League rights. It really has very little to do with BT getting CL rights.

If Tesco were to save £400 million by not buying one brand of coffee (that ASDA gained exclusive selling rights to) I can be pretty certain that the money saved would be pumped into making the price of the remaining coffee lower and giving better deals on many different products for customers. I doubt greatly they would pocket it and spend it elsewhere within Tesco and give very little back to their to their loyal customers.

If a third party takes a package of PL games from Sky in the next round of bidding, then it will be up to Sky to lower their prices. If they don't, then yes people will pay more.

Ultimately, the reason there is not a price war is because Sky won't, and do not need to, begin one. They will never start one as things stand, because people still chose to pay the prices they set - whether people pay the cost by making savings in their life elsewhere, or can afford to pay for it comfortably within their budgets it is up to them. Sky wont care where the money comes from, as long as it continues to roll in. It is fine for people to pay for SS, if they want to, but they must accept that prices will continue to increase if they do. Coming on here and stating the obvious gets us no where.

I agree that SS is the only place for a lot of sports (goodness only knows I miss a lot stuff I would like to watch) and I tried to allude to that in my last post, and I agree that is unfair for the general sporting fan. Sadly though the only way to start to lower prices is for people to vote with their wallets. It will never change otherwise.

Yes, vote by refusing to pay BT any money. Now and in future..good idea