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Originally Posted by muppetman11
I cancelled Sky Sports months back and I certainly wouldn't pay a penny for what little BT currently has , I merely receive it as part of my BB , I do however still agree things are now more expensive for those who like to watch all the football.
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I think it's interesting to look at the evidence though, which is 1) Sky Sports has only risen by inflation since 2004 when it was £20pm on VM. Since then, its content and channels have increased substantially. I accept that people's salaries have not kept pace though. 2) People had access to far fewer Premier League matches when they were just available on Sky Sports so making some available to Setanta or BT has not deprived Sky Sports subscribers of anything they had before - it's offering them more matches for more money. The Premier League has not simply split the same number of matches between two suppliers, it has increased the number of matches it sells. Viewers are therefore in an advantageous position now. If they want more Premier League matches than they did before then they can take them from BT otherwise they can just continue paying the same effective price to Sky Sports for the same number of Premiership matches as they have ever had access to.
The future could be very different and I accept that the Champions League rights acquisition by BT is a step change. It could result in an increase in costs for those who want to continue their Sky Sports subscriptions but still want access to the Champions League.
---------- Post added at 12:21 ---------- Previous post was at 12:16 ----------
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Originally Posted by Anypermitedroute
I guess Match of the Day for free is the only alternative but not if the objective is to watch the entire match live
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I guess the other alternatives are friends' and relatives' houses and pubs and clubs.