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Originally Posted by Ignitionnet
Well, their choice was ADSL or cable. The monopoly telco ADSL provider or the cable company.
Google's work was a tech trial to see what extra advertising revenue they could make.
LLU is a false dichotomy. Fundamentally it's exactly the same thing served from a variety of retail operators. The underlying connection between user and exchange is no better, you aren't magically moved closer to the exchange because you're on LLU. The backhaul network is different, that's about it.
Frankly LLU is a pain in the arse. The people offering it are addicted to it as they've tied themselves to copper broadband and don't want to let it go in favour of partial or full fibre connections as it renders their investment in most of their exchange-based equipment redundant.
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LLU is not about technology but about markets and has proved its worth in many countries.
If companies in the UK like Sky and TalkTalk want to develop their own fibre-to-the-home networks then they are free to do so. Crucially, they have the customer base to make their efforts viable thanks to their customer base acquired via LLU. This outweighs the cost of their equipment in exchanges which is in any case, written down very quickly.