Quote:
Originally Posted by Sirius
All sky have to do is price the channel so high it will not be taken up by other broadcasters. Far as i am concerned they can keep it. If VM get it then it should be an add on channel that way only those who want it pay for it.
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But it's a Sky Basics channel, Sirius. I think there is a matter of principle here and Virgin are not prepared to step over this red line. It creates a precedent and would ultimately not be in our interests for Sky to believe that they can get away with ripping VM customers off.
I think Virgin should concentrate on finding alternative ways of making SA programmes available to its viewers and with Liberty Global's expanding content availability as well as other sources, start launching some Virgin exclusive channels that are worth having. This would give them something to bargain with.