Quote:
Originally Posted by Dave42
sky signed a contract for a exclusive deal period that will not change so VM got to wait till that runs out
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True however the article suggests:
"It is unclear whether Liberty Global, which bought Virgin Media last year, would view the purchase of a minority stake in ITV as a passive investment or as the prelude to discussions aimed at collaborating in areas such as content and distribution."
Whilst ITV Encore as a channel is exclusive to SKY, would Virgin be able to show the channels programming on an on demand basis?