Thread: General Coming Soon to Virgin TV (2014) Vol. 3
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Old 10-07-2014, 00:27   #46
1andrew1
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Re: Coming Soon to Virgin TV (2014) Vol. 3
Quote:
Originally Posted by blue666666 View Post
Wonder why no HD on virgin.
Economics. The cost of broadcasting on satellite or cable are fixed regardless of the number of viewers. LGI has far fewer potential MUTV subscribers than Sky. I calculate LGI to have a potential 840,000 and Sky 7m.

Here's the calculations:

Sky UK & Ireland has 10.6m TV customers.
VM UK has 3.8m and UPC Ireland fewer than 400,000 TV customers but let's generously call the total LGI customers 4.2m.

So already, Sky has 2.5 times more customers than LGI.
However, Sky's customers are overwhelmingly sports fans - two-thirds take Sky Sports (7m) whilst only 20% of LGI's (840,000) take Sky Sports. These people are far more likely to subscribe to MUTV than non-Sky Sports subscribers.
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