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Originally Posted by OLD BOY
I am not aware that there is anything to prevent Sky and BT presenting a joint bid for the premier league rights. If that was still higher than other bids submitted, why would this not be accepted?
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That would count as one bid and the Premier League will not sell all packs to one bidder. Therefore, another bidder like beINSport or EuroSport would step in. The key benefit for BT and Sky is exclusitivity; having the same rights diminishes the benefits of EPL rights considerably.
The relevant quote from the website is:
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Premier League The Premier League's live audio-visual UK broadcast rights are sold in three-season packages in a heavily regulated auction process. For the purposes of that process the rights are sold in six packages of 23 matches with no single broadcaster allowed to purchase all six. The packages are labelled A-F and are distinguished by the time at which certain matches can be broadcast. For example Package A is for 23 matches per season to be broadcast on a Sunday at 16.00 and Package D is for 23 matches per season to be broadcast on a Saturday at 17.30.
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http://www.premierleague.com/en-gb/f...tv-rights.html